Belfast's Odyssey Complex to Become 'The O2 Belfast' in Major Rebranding Deal
Belfast's landmark Odyssey entertainment complex is set for a major transformation, with the entire site — including the 11,200-capacity arena, the W5 science centre, and the home of the Belfast Giants ice hockey team — to be rebranded as 'The O2 Belfast' from 1 July 2026 under a new long-term partnership with telecommunications giant O2.
The Odyssey Trust announced the multi-year deal, which mirrors the successful O2 branding of the iconic Greenwich venue in London, positioning Belfast's premier entertainment destination alongside one of the UK's most recognisable live event brands.
Background
The Odyssey complex, located on the banks of the River Lagan in Belfast, has been one of Northern Ireland's most popular entertainment destinations since it opened in 2000. The arena has hosted major concerts, sporting events, and family shows, while W5 has become one of Ireland's leading interactive science and discovery centres. The Belfast Giants ice hockey team has called the arena home throughout its history.
Key Developments
The partnership with O2 will see the entire Odyssey site rebranded under the O2 name from 1 July 2026. The deal is described as a long-term arrangement, providing financial stability and marketing support for the complex. O2's involvement is expected to bring enhanced connectivity infrastructure to the venue, as well as access to O2's Priority ticketing scheme for mobile customers.
The rebranding follows a period of significant investment in the Odyssey complex and comes as Belfast continues to develop its profile as a major destination for live entertainment and tourism. The city has seen growing visitor numbers in recent years, driven in part by its association with Game of Thrones filming locations and its vibrant cultural scene.
Why It Matters
The O2 branding brings Belfast's entertainment complex into a prestigious national network of venues. For Belfast residents and visitors, the rebranding signals continued investment in the city's cultural infrastructure and should enhance the venue's ability to attract major touring acts and events.
What's Next
The rebranding will take effect on 1 July 2026. Further details of the partnership, including any new programming or infrastructure investments, are expected to be announced in the coming weeks. For more details, see BBC News Northern Ireland's report.
