Miss GB Belfast Finalist Savana Knocker Launches Online Platform After Facing Sexism in Male-Dominated Car Sales Industry
A 23-year-old North Belfast woman has launched an online platform called "Project: Own Your Space" to inspire young people and challenge stereotypes, after her own experiences of sexism in the car sales industry showed her how much work remains to be done in encouraging girls to pursue careers in male-dominated fields.
The Story Behind the Project
Savana Knocker, a Miss Great Britain Belfast finalist, was motivated to create the platform after visiting her former school and discovering that students were surprised a woman could work in car sales — perceiving it as a "man's job." That moment crystallised for her the barriers that young girls still face when considering their career options, and the need for visible role models who can show them that no industry is off-limits.
Through "Project: Own Your Space," Knocker conducts interviews with individuals from diverse backgrounds, showcasing their successes and the challenges they have overcome. Her aim is to present a realistic view of life — contrasting with the often idealised portrayals seen on social media — by sharing both positive and negative experiences to normalise the highs and lows of building a career.
Personal Experiences of Sexism
Knocker has faced challenges in her own workplace, including customers assuming she was there to serve beverages or requesting to speak with a male salesperson. Rather than being discouraged, these experiences have reinforced her commitment to challenging stereotypes from a young age and advocating for a workplace where respect is inherent, not earned. "I don't want the next generation to face the same barriers I did," she said.
Modern Pageantry as a Platform for Change
Knocker's participation in Miss Great Britain — her first pageant experience — was inspired by observing a friend's increased confidence through the process. She noted that modern pageantry has evolved significantly from its traditional perceptions, now functioning as a supportive and empowering environment focused on uplifting women rather than solely on physical appearance. The Miss Great Britain Belfast 2026 final is scheduled for 7 June at the Merchant Hotel, where two representatives will be crowned to advance to the national final.
What's Next
Knocker plans to expand "Project: Own Your Space" beyond the pageant, with ambitions to take it into schools and youth groups across Northern Ireland to continue inspiring young people. Her story is a reminder that some of the most powerful agents of change are not institutions or policies, but individuals who decide to use their own experiences to light the way for others. Full Irish News report.
