EPIC Museum Featured on Bloomberg Television as Irish Emigration Story Reaches Global Audience
EPIC The Irish Emigration Museum in Dublin has received major international recognition, featuring in the documentary series World's Greatest! on Bloomberg Television on July 18 and July 25, bringing the story of Irish emigration and the global Irish diaspora to a business audience of millions across more than 70 countries, in a development that museum directors say reflects the growing international interest in Ireland's extraordinary emigration story.
Background
EPIC The Irish Emigration Museum, located in the CHQ Building in Dublin's Docklands, opened in 2016 and has rapidly established itself as one of the most innovative and celebrated museums in the world. The museum tells the story of the 10 million people who left Ireland over the past three centuries and the 70 million people of Irish descent who live around the world today โ a diaspora that includes presidents, Nobel laureates, astronauts, artists, and ordinary people who carried their Irish identity with them to every corner of the globe.
The museum has won numerous international awards, including the European Museum of the Year Award and multiple designations as the world's leading tourist attraction at the World Travel Awards. Its innovative use of technology, interactive exhibits, and personal storytelling has made it a model for museums around the world, and it has attracted visitors from every continent since its opening.
The Bloomberg Television feature is part of the World's Greatest! documentary series, which profiles exceptional institutions, businesses, and destinations from around the world. The series reaches a global audience of business leaders, investors, and decision-makers across more than 70 countries, making it a significant platform for raising Ireland's profile internationally. The feature aired on July 18 and was repeated on July 25, ensuring maximum reach across different time zones.
Key Developments
The Bloomberg feature focused on the museum's unique approach to telling the story of Irish emigration โ not as a tale of loss and hardship, but as a story of resilience, achievement, and global connection. The documentary highlighted the museum's 20 galleries, which trace the Irish diaspora from the Famine era to the present day, and featured interviews with museum staff, visitors, and members of the Irish diaspora who have found in EPIC a connection to their heritage.
The feature also highlighted the museum's role in the broader context of Ireland's diaspora strategy. The government's Diaspora Strategy 2026-2030, launched in May by Minister of State for International Development and Diaspora Neale Richmond, identifies EPIC as a key asset in Ireland's engagement with its global diaspora, and the Bloomberg feature is expected to drive significant interest in the museum from the international business community.
The museum's director noted that the Bloomberg feature comes at a particularly significant moment, with Ireland holding the Presidency of the Council of the European Union for the second half of 2026. 'The story of Irish emigration is also the story of Ireland's relationship with the world,' she said. 'EPIC is a place where that story is told with honesty, pride, and a genuine sense of connection to the millions of people around the world who carry Ireland in their hearts.'
Why It Matters
The Bloomberg Television feature matters because it brings the story of Irish emigration to an audience that might not otherwise encounter it. Bloomberg's viewers are primarily business leaders, investors, and decision-makers โ people who have the power to invest in Ireland, to visit Ireland, and to advocate for Ireland in their own networks. The feature positions Ireland not merely as a tourist destination but as a country with a rich and complex history, a global diaspora of extraordinary achievement, and a cultural identity that resonates far beyond its borders. For EPIC, the feature is a validation of its approach to telling the Irish emigration story โ an approach that has clearly struck a chord with audiences around the world.
Local Impact
EPIC The Irish Emigration Museum is one of Dublin's most visited attractions, drawing approximately 200,000 visitors per year from across Ireland and internationally. The museum is located in the CHQ Building in the Docklands, an area that has been transformed over the past two decades from a derelict industrial zone into one of Dublin's most vibrant cultural and commercial districts. The museum's success has been a significant factor in the regeneration of the Docklands area, attracting visitors who also spend time and money in the surrounding restaurants, bars, and shops. The Bloomberg feature is expected to drive additional international visitors to the museum in the coming months, with the museum's marketing team already reporting an increase in enquiries from the United States, Australia, and other key diaspora markets.
What's Next
EPIC The Irish Emigration Museum will continue its programme of exhibitions, events, and educational activities throughout the summer and autumn. The museum is planning a special exhibition to mark the 50th anniversary of The Ireland Funds, the philanthropic organisation that has raised more than $600 million for peace, culture, and charity in Ireland since its founding in 1976. The exhibition, which will open in the autumn, will explore the role of the Irish-American diaspora in supporting Ireland through some of its most difficult periods. The museum is also developing a new digital platform that will allow members of the Irish diaspora around the world to contribute their own family stories to the museum's collection.
